About Us
Our Story
Ruby Raang did not begin with a business plan. It did not begin in a boardroom, with a pitch deck, or with a clear idea of where it was going. It began the way the best things usually do — with love.
In 2014, a mother and daughter sat together and started making something. Not because they knew how. Not because they had studied design or commerce or manufacturing. But because they shared a deep, instinctive love for Indian jewellery — for the colours of meenakari enamel, for the weight of a well-made jhumka, for the quiet skill of a craftsman who has spent forty years learning how to set a single stone.
That shared love became Ruby Raang.
We didn't start with a plan. We started with love — and figured the rest out as we went.
Ten years later, we are a team of dreamers, makers, and doers. We have curated and designed more than 3,000 styles. We have served more than one lakh customers across India and around the world. We have been featured in Vogue India, the Economic Times, Tweak India, and more publications than we ever imagined when we were just two people with a love for jewellery and no idea how to run a business.
We incorporated as Ruby Raang Studio Private Limited in 2023 — making official what had quietly become something real, something meaningful, and something we are deeply proud of.
Meet the Founders
Ritu — The Heart
Ritu is the mother, the original dreamer, and the taste-maker at the centre of everything Ruby Raang creates. Her love for traditional Indian jewellery is not academic — it is lived. It is in the way she picks up a piece and turns it to the light. It is in her instinct for colour, for proportion, for the quiet detail that makes one piece unforgettable and another just ordinary. She is the reason Ruby Raang jewellery looks the way it does — rooted in tradition, but never frozen in it.
Anandita — The Drive
Anandita is the daughter, the builder, and the force who turned a shared love into a real company. She is the one who figured out what neither of them knew at the start — how to source, how to scale, how to reach women across India and beyond. She is also the one who insisted, from the very beginning, that Ruby Raang would not just be a business. It would be a business that stood for something.
Together, they make Ruby Raang what it is — a brand that carries the warmth of a family and the rigour of a company that takes its craft seriously.
What We Stand For
From the very beginning, Ruby Raang has stood for two things above everything else: the craft and the people behind it.
The Craft
Every piece in our collection is handcrafted using traditional techniques that have been passed down through generations of Indian artisans. Kundan setting — where stones are pressed into gold foil and lac by hand. Meenakari enamel work — where coloured glass is fired into metal grooves, one colour at a time. Jadau embedding — where gemstones are pressed directly into gold without a single mechanical fastening.
These are not techniques that can be replicated by a machine. They require patience, skill, and years of practice. When you wear a Ruby Raang piece, you are wearing the work of hands that know exactly what they are doing — and have spent a lifetime learning how to do it well.
→ Explore our handcrafted collections →
The People
Ruby Raang is not just a jewellery brand. It is a platform for the people who make our jewellery possible.
We work with artisans from across India — from the kundan workshops of Jaipur and the meenakari ateliers of Delhi, to the craft clusters of Meerut, Ahmedabad, Kolkata, and Mumbai. Many of these artisans come from communities where traditional craft is the primary livelihood — and where that livelihood is increasingly threatened by mass production and cheap imports.
We also actively work with and empower women from marginalised communities — women who, through learning a craft, are able to earn independently, build skills, and create futures for their families. For us, every order placed on rubyraang.com is not just a sale. It is a livelihood supported, a skill preserved, and a tradition kept alive for one more generation.
Every piece you wear carries the story of the hands that made it.
A Decade in the Making
We did not build Ruby Raang overnight. We built it slowly, stubbornly, and with great love.
2014 Where It All Began
Ritu and Anandita begin curating and selling handcrafted jewellery — no business plan, no design background, just a shared love for traditional Indian craft and an instinct for what was beautiful.
2015–2019 Finding Our Voice
The collection grows. The customer base grows. Ruby Raang begins to develop a distinct aesthetic — rooted in Mughal and Rajasthani jewellery traditions, but designed for the modern Indian woman who lives between cultures, occasions, and identities.
2020–2022 Going Digital
Ruby Raang expands online, reaching customers across India and internationally. The brand begins to be discovered by brides, bridesmaids, and jewellery lovers far beyond Delhi — in Mumbai, Bengaluru, London, Dubai, and New York.
2022–2023 Press & Recognition
Featured in Vogue India, Economic Times, and Tweak India. Ruby Raang is recognised as one of India's standout handcrafted jewellery brands — a brand that has built something real without compromising on craft or values.
2023 Ruby Raang Studio Private Limited
After nine years of building, Ruby Raang is incorporated as a private limited company, making official what had quietly become one of India's most loved handcrafted jewellery brands.
Today Still Growing, Still Crafting
More than one lakh customers. More than 3,000 designs. Artisans and women from marginalised communities are empowered across India. And a founding team that still shows up every day with the same love that started it all in 2014.
Our Artisans — The Real Ruby Raang
We want to be honest about something that most jewellery brands are not: the people who make your jewellery are as important as the jewellery itself.
Our artisan partners are based across India, in cities and towns where the tradition of jewellery-making is not a hobby — it is a life's work. In Jaipur, kundan setters have learned from their fathers and grandfathers. In Delhi, meenakari craftswomen who apply enamel with a brush no wider than a few hairs. In Meerut, workshops where a single pair of earrings passes through fifteen pairs of hands before it reaches you.
We visit these workshops. We sit with these craftspeople. We learn from them. And we try, with every collection we design, to give their skills the canvas they deserve.
We also work with women from marginalised communities, providing skills training, fair wages, and consistent work that allows them to build independent livelihoods. When you choose Ruby Raang, you are choosing to support this ecosystem — and we are grateful for that choice every single day.
As Seen In
Ruby Raang has been featured by some of India's most respected voices in fashion, lifestyle, and business journalism. We are honoured by the recognition — and we wear it lightly, because the recognition that matters most to us still comes from the woman who sends us a message saying her bridal look was perfect, or the bride who tells us her maang tikka was the most-photographed piece of her wedding day.
Come Find Your Piece
Whether you are here for a wedding, a festival, a gift, or simply because you saw a pair of earrings that made your heart move a little — welcome. Ruby Raang is a place built by people who love jewellery, for people who love jewellery.
Every piece in our collection is handcrafted, thoughtfully designed, and made with the kind of care that only comes from people who have spent years learning their craft. We hope you find something here that feels like it was made for you — because in many ways, it was.
→ Shop Bridal Jewellery Sets →
→ Shop Head Jewellery & Maang Tikka →
With love,
Ritu & Anandita
Founders, Ruby Raang Studio Private Limited